Rob Grossi, Principal
“The measure of a great service or product design is its ability to fulfill functional needs and create an emotional connection, all the while delivering bottom line impact."
Published on:
2011
- Rob is passionate about helping businesses better meet the needs of their customers and stakeholders. As a Principal at Cooler Solutions, Rob oversees implementation of innovation and service design projects for clients in the consumer, retail and healthcare sectors. With a background in strategy consulting at BCG, and in the private equity and financial services fields, Rob helps translate and align solutions to specific client business needs, ensuring that “wow” product and service experiences deliver bottom line impact. Rob holds a BA from Princeton University, and a MBA from the Kellogg Graduate School of Management at Northwestern University.
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"Innovation doesn’t have to be a really risky thing. You can apply structure and rigour -- not to get predictable results -- but to get meaningful results that are valuable to your business."2011 -
“Think of everything you know about engineers then forget all of it.”2011 -
"People who are practiced in collaboration will do better than those who insist on their individuality." - Twyla Tharp2011 -
“The Cooler team gets immersed in people’s worlds in order to get True Insight.”2011 -
“The greatest thing about our team is the passion. Everyone is extremely driven and very passionate about what they do here.”2011 -
"Understanding is really a medium of good design."2011 -
“More than creating a beautiful product, you’re creating something that improves another person’s life.”2011 -
“Solution design encompasses something that’s complex, meaningful and can create change.”2011 -
“We can’t solve problems by using the same kind of thinking we used when we created them.” — Albert Einstein2011 -
"Above all, don't fear difficult moments. The best comes from them." - Rita Levi Montalcini, Nobel Prize winner, on her 100th birthday2011 -
“Reality leaves a lot to the imagination.” -John Lennon2012 -
"SNACK!!"2012
