Chris Ferguson, Partner
“The Cooler team gets immersed in people’s worlds in order to get True Insight.”
Published on:
2011
- Chris loves working with eclectic teams gaining deep insight into people's unmet needs and designing unique products and services. His ability to drive successful projects with diverse stakeholders started with his cross-disciplinary education in both Restoration Design at the University of Victoria and Entrepreneurship at Royal Roads University. His work spans research and design of complete lines of retail products to understanding and designing for the needs of sensitive patient populations. He has developed and implemented programs to train and embed user-centred innovation capabilities invarious industries. As a partner at Cooler, Chris has led projects with OfficeMax, Canadian Tire, Sears, Specialized Bikes, Roche, University Health Network and Genentech. Chris' projects have been featured in the Globe and Mail, National Post, CBC, Marketing Innovations (textbook), and awarded the Humanitarian International Design Organization, Good Design and NeoCon Awards.
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"Innovation doesn’t have to be a really risky thing. You can apply structure and rigour -- not to get predictable results -- but to get meaningful results that are valuable to your business."2011 -
“Think of everything you know about engineers then forget all of it.”2011 -
"People who are practiced in collaboration will do better than those who insist on their individuality." - Twyla Tharp2011 -
“The greatest thing about our team is the passion. Everyone is extremely driven and very passionate about what they do here.”2011 -
“The measure of a great service or product design is its ability to fulfill functional needs and create an emotional connection, all the while delivering bottom line impact."2011 -
"Understanding is really a medium of good design."2011 -
“More than creating a beautiful product, you’re creating something that improves another person’s life.”2011 -
“Solution design encompasses something that’s complex, meaningful and can create change.”2011 -
“We can’t solve problems by using the same kind of thinking we used when we created them.” — Albert Einstein2011 -
"Above all, don't fear difficult moments. The best comes from them." - Rita Levi Montalcini, Nobel Prize winner, on her 100th birthday2011 -
“Reality leaves a lot to the imagination.” -John Lennon2012 -
"SNACK!!"2012
