Sam Ferguson, Partner
“The greatest thing about our team is the passion. Everyone is extremely driven and very passionate about what they do here.”
Published on:
2011
- Sam's passion for design comes from helping companies to create an intimate connection between products/services and their customers. Sam's belief is that true innovation comes from the collaboration of cross-disciplinary stakeholders aligning on the needs of customers. His work includes product and service design with large North American retailers, contract furniture manufacturers, product manufacturers both North American and overseas. Sam helps these companies create top selling products and services by using deep consumer insight to design products. Sam's projects have been featured in various publications like: The Globe and Mail; CBC; Tree Hugger; Canadian News Wire and awarded awarded the Humanitarian International Design Organization, Good Design and NeoCon Awards.
-
"Innovation doesn’t have to be a really risky thing. You can apply structure and rigour -- not to get predictable results -- but to get meaningful results that are valuable to your business."2011 -
“Think of everything you know about engineers then forget all of it.”2011 -
"People who are practiced in collaboration will do better than those who insist on their individuality." - Twyla Tharp2011 -
“The Cooler team gets immersed in people’s worlds in order to get True Insight.”2011 -
“The measure of a great service or product design is its ability to fulfill functional needs and create an emotional connection, all the while delivering bottom line impact."2011 -
"Understanding is really a medium of good design."2011 -
“More than creating a beautiful product, you’re creating something that improves another person’s life.”2011 -
“Solution design encompasses something that’s complex, meaningful and can create change.”2011 -
“We can’t solve problems by using the same kind of thinking we used when we created them.” — Albert Einstein2011 -
"Above all, don't fear difficult moments. The best comes from them." - Rita Levi Montalcini, Nobel Prize winner, on her 100th birthday2011 -
“Reality leaves a lot to the imagination.” -John Lennon2012 -
"SNACK!!"2012
