Innovation Consulting

Cooler Solutions offers a number of services that help transform organizations to be more innovative and design forward. We impart the skills and expertise of the world’s top designers to large and small companies so they can stay ahead of the curve.

Ethnography

Ethnography reveals deep insights into what your customer actually does, not just what they say - in their home, at work, while they travel and even while they shop.

Fieldwork is systematically analyzed providing insights that can impact how to connect with consumers in a deep and meaningful way. Ethnography also isolates the areas of dissatisfaction and preferences about a product which ultimately points to new opportunities.

Cooler Solutions Ethnographic Researchers provide training in coordinating, conducting, analyzing and reporting ethnographic research. Training is conducted in the field within the real lives of your consumer. These ethnographic experts provide a depth of understanding that maximizes the impact of the research done by your organization.

White space mapping

Ever wonder if there are more opportunities in your business? Cooler Solutions investigates the white space around your offerings to reveal a range of new opportunities.

White space mapping involves an analysis of your existing product offerings, competitive landscape, industry and analogous industries. This exploration of new opportunities results in new product platforms for re-design and new product opportunities that reach from incremental to radical.

Opportunity visualization

Creative visualization involves defining opportunities visually so they can be discussed and evaluated. Concepts or concept platforms developed can be used to spark new ideas for an-in house design department or to help an area of your company think differently around business opportunities.

This capability can also be used to support internal brainstorming. By working with individuals or teams, Cooler’s compelling and visually exciting presentations can help generate new ideas for products and product experiences based on key insights your company gleans through research. Presentations also break down any stumbling blocks that may exist in the thought process that leads to innovative thinking resulting in full enrollment of new directions and ideas.

Thinking like a designer

The Design Innovation Consulting team at Cooler Solutions delivers ideas and training programs to develop an organization’s innovation capabilities. This enables a corporate community to “think like designers” – approaching challenges with a new set of tools and distinctions that add creativity and energy to an organization.

The team delivers interactive training using tools that have been used to develop innovative designs for “real life” clients. This practical, hands-on and dynamic training leaves participants action-ready.